The B Life
5 Clean & Natural Mascaras Worth Obsessing Over
While the European Union has banned more than 1,300 chemicals in personal care products, the US has made fewer than thirty changes since 1938. Every day, we use products with chemicals that can lead to serious health issues for both ourselves and our environment.
Choosing healthy, safe, and ingredient conscious cosmetics isn’t as daunting as it may seem. Beauty Beet Box has created this list of our go-to clean mascaras that leave you feeling even more beautiful and confident.
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1. 100% PURE Ultra Lengthening Mascara
Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free, Vegan
What We Love | Water, smudge, and flake-resistant
Price | $26
We’ve been longtime admirers of 100% PURE’s dedication to health and beauty, and their mascara is a must-have product. Their Ultra Lengthening Mascara coats lashes with healthy conditioners, never stripping them of their natural protective agents. A mixture of black tea, berry and cocoa pigments creates the perfect shade for darkening lashes, while also lengthening and separating them. It's our absolute favorite!
2. PLAIN JANE Just Mascara
Natural & Organic | Toxin-free, Plant-derived phyto-pigments
Ethical | Cruelty-free, Vegan
What We Love | Nourishing & volumizing
Price | $18
Plain Jane Just Mascara is a sugar-based natural mascara made with a natural sugar-based biopolymer derived from tree sap, plant extracts, earth pigments and enriched with avocado butter. Naturally builds lash volume and length. An excellent alternative for those with sensitive eyes and for our environment!
Although NOT water-proof, this natural mascara has great wear-ability and resists smudging, but washes off easily.
3. ILIA Limitless Lash Mascara
Natural & Organic | Natural & organic ingredients, 100% natural dye
Ethical | Cruelty-free, Vegan
What We Love | Buildable, flake-free, no clumping, dual-sided brush
Price | $28
Look out, world: the Limitless Lash from ILIA is a serious gamechanger for natural mascara. Their nourishing formula, made with organic bee and carnuba waxes, shea butter, and arginine, will fortify and enhance your lashes for any look. And we’re huge fans of their dual-sided brush for the most possible volume in easy, simple strokes. And when you’re done? Just remove with warm water. 99% natural, 100% cruelty-free, 110% effective.
4. Juice Beauty Phyto-Pigments Mascara
Natural & Organic | Plant-derived phyto-pigments
What We Love | Smooth and buildable coats
Price | $24
If you’re looking for a feathery-soft, clump-free, smudge-free, flake-free mascara, Juice Beauty’s Phyto-Pigments Ultra Natural Mascara might become your new best friend. The non-drying, nutrient-rich formula emphasizes natural lash definition while adding dramatic length and volume. It’s made from aloe leaf juice, plant wax, argan powder, rose powder, and purple carrot phyto-pigment. Its slender brush allows for perfect application.
5. Tarte Big Ego Mascara
Natural & Organic | Toxin-free, natural ingredients
What We Love |Â Flake free, Hydrating
Price | $22
Big Ego is the perfect name for this new formula because it lets lashes be "full of themselves," so to speak. The mascara is a vegan formula that can be layered in multiple coats for serious oomph in both the length and volume departments without annoying flakes. Like other Tarte creations, it contains hydrating babassu to help lashes from drying out, and its sunflower seed wax promises to thicken lashes without getting clumpy.
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